AI-powered Instagram engagement

Your Instagram,
always engaged.

Repyla replies to every comment with a genuine AI response — and sends automatic DMs when someone uses a keyword. Set it up once, let it run.

Start free trial See how it works
@tessablakeley
Just posted • 2 min ago
You look amazing here! 😍
omg stop, you're making me blush 🙈
Where is this? INFO please 🙏
haha check your DMs! 📩
Keyword "INFO" detected → DM sent automatically

Free 7-day trial · No credit card charged until trial ends

Features

Everything you need to
stay engaged at scale

Two powerful automations in one tool — AI comment replies and keyword-triggered DMs.

AI Comment Replies

Your bot replies to every comment with a unique, human-sounding response — shaped by the persona you define. Never the same reply twice.

Keyword → DM Triggers

When someone comments a specific word like "LINK", "INFO", or "PRICE" — Repyla automatically sends them a custom DM. Like ManyChat, but with real AI.

Webhook Real-Time (Pro)

Pro users get instant webhook reactions — replies within seconds of a comment, no polling delay. Stay ahead of the algorithm.

Your Persona, Your Rules

Define exactly how your bot sounds — personality, tone, style. Blacklist accounts, set VIP accounts with custom prompts, choose your AI model.

Dual LLM Mix

Use GPT-4o, Claude Sonnet, or mix both for variety. More models mean more natural, less repetitive replies across your posts.

Full Reply Dashboard

See every reply, delete what you don't like (from Instagram too), track daily stats, and watch your engagement grow in real-time.

How it works

Up and running in minutes

No technical setup. No API keys to manage. Just connect your account and go.

1

Choose your plan

Start with a free 7-day trial. No commitment. Your card is only charged after the trial ends — and you can cancel anytime.

2

Connect Instagram

Log in with your Instagram Business or Creator account. One click, secure OAuth — we never store your password.

3

Define your persona

Write a short description of how your bot should sound. Funny? Professional? Shy? It's your voice — just automated.

4

Set up keyword DMs

Add keywords that trigger a direct message. Someone comments "PRICE"? They get your message instantly, automatically.

5

Let it run

Turn on the bot. Post as usual. Repyla handles every comment — you focus on creating content.

Keyword DMs

Turn comments into
conversations

When someone comments a trigger word, Repyla sends them a personal DM — automatically. Perfect for link drops, lead gen, and promotions.

Instant delivery

DM sent within seconds of the comment — before anyone else responds.

Fully customisable message

Different keyword, different DM. Full control over what gets sent.

Meta-approved flow

Same mechanism used by ManyChat — fully within Instagram's API guidelines.

Keyword triggers
INFO → Send location DM
LINK → Send product link DM
PRICE → Send pricing DM
COLLAB → Send media kit DM
Last triggered
@sarah.createsLINK ✓
@daily.wandererINFO ✓
@marco.visualsPRICE ✓
Pricing

Simple, transparent pricing

Start free. Upgrade when you're ready. Cancel any time — no questions asked.

Trial
Free
7 days
Try everything with a few limits. Card required — charged only after trial ends.
Start free trial
✓ 10 AI replies / day
✓ Manual trigger button
✓ 2 Keyword DM triggers
✓ 1 Instagram account
– Webhook real-time
– Auto mode
Most popular
Manual
€7.99 /mo
Cancel anytime
You control when the bot runs. Great for creators who post regularly.
Get Manual
✓ 70 AI replies / day
✓ Manual trigger button
✓ 5 Keyword DM triggers
✓ Custom persona prompt
✓ GPT-4o + Claude mix
– Webhook real-time
Pro
€14.99 /mo
Cancel anytime
Full automation. Instant webhook replies + scheduler fallback every 15 min.
Get Pro
✓ 200 AI replies / day
✓ Webhook real-time replies
✓ 20 Keyword DM triggers
✓ Custom persona prompt
✓ GPT-4o + Claude mix
✓ Scheduler fallback (15 min)

*Requires Instagram Business or Creator account. Trial requires payment method — charged only after 7 days.

FAQ

Common questions

Repyla uses Instagram's official Graph API — the same one used by tools like ManyChat. Comment replies and keyword-triggered DMs are both supported use cases within Meta's platform guidelines. Your account is never at risk from API violations.
Yes. Instagram's API only allows automation for Business and Creator profiles — personal accounts are not supported. Switching is free and takes about 30 seconds in your Instagram settings.
No — that's the whole point. You define your persona in plain text ("funny, shy, uses casual language, loves coffee") and GPT-4o or Claude generates unique replies every time. We also add natural human variations. No two replies are the same.
Manual means you press a button to run the bot when you want. Pro uses Instagram's webhook to react in real-time the moment someone comments — plus a scheduler that runs every 15 minutes as a fallback. Pro is fully automatic.
You define trigger words (e.g. "LINK", "INFO", "PRICE") and a custom DM message for each. When someone comments that word on any of your posts, they instantly receive your DM. It's the same mechanic used by ManyChat — now built into Repyla alongside AI comment replies.
Yes. Every reply is logged in your dashboard. You can delete any reply with one click — it's removed both from Instagram and from Repyla's database.
You can choose between GPT-4o (OpenAI) and Claude 3.5 Sonnet (Anthropic). You can also mix both models at any ratio (e.g. 70/30) for extra variety in your replies.
Absolutely. Cancel anytime from your settings page — no calls, no forms, no hassle. Your subscription stays active until the end of the billing period.

Start engaging today.

7-day free trial. No credit card charged until your trial ends.

Get started free